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관광산업의 경제와 경영관리

김국태 지음 | 석학당 | 2014년 08월 25일 출간
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상품상세정보
ISBN 9788993158793(8993158797)
쪽수 376쪽
크기 188 * 257 mm 판형알림

책소개

이 책이 속한 분야

본서는 전체 10개의 장으로 구성되어 있고, 각 장의 구성을 살펴보면 관광산업이라는 큰 명제를 놓고 경제학적인 접근과 경영학적인 접근이 동시에 이루어 져 있다. 그래서 1학기 강의용으로는 적절한 분량으로 보아지며, 일반인 중 관광분야에 관심이 있는 사람의 경우 경제적인 기초 지식이 없더라도 거시적, 미시적인 관점에서 관광산업을 들여다 볼 수 있는 시각을 제공하고 있다.

목차

1. 관광경제학의 개요
1-1 관광경제학이란? ······································································ 011
1-2 관광경제학의 연구범위 ··························································· 015
1-3 관광경제학의 연구방법 ··························································· 021

2. 관광경제 활동
2-1 관광경제 활동의 성격 ····························································· 027
2-2 관광경제의 형성과 발전 ·························································· 033
2-3 관광서비스의 특징 ·································································· 042
2-4 관광경제의 지위와 작용 ·························································· 048

3. 관광상품 개발
3-1 관광상품의 의의 ······································································ 057
3-2 관광상품의 구성 ······································································ 068
3-3 관광상품 개발 ········································································· 080
3-4 관광상품의 생명주기 ······························································· 091

4. 관광수요와 공급
4-1 관광수요 분석 ········································································· 101
4-2 관광공급 이론 ········································································· 114
4-3 관광공급과 공급의 탄력성 ······················································ 122
4-4 관광수요와 공급의 균형 ·························································· 129

5. 관광마케팅
5-1 관광마케팅의 의미 ·································································· 139
5-2 관광 경쟁시장 ········································································· 143
5-3 관광시장 세분화 ······································································ 152
5-4 관광시장 개발 ········································································· 172

6. 관광가격 전략
6-1 관광가격의 구성과 분류 ·························································· 193
6-2 관광가격 결정 ········································································· 201
6-3 관광가격 결정과 전략 ····························································· 210
6-4 관광가격 관리 ········································································· 224

7. 관광소비의 효과
7-1 관광소비의 특징 ······································································ 231
7-2 관광소비의 구조 ······································································ 240
7-3 관광소비의 효과 ······································································ 247
7-4 관광소비자 만족 ······································································ 256

8. 관광 기업과 경영
8-1 관광 기업의 분류 ···································································· 279
8-2 관광 기업 분석 ········································································ 287
8-3 경영 통합 ················································································ 298
8-4 국제 관광 경영 ········································································ 307


9. 관광과 국민경제
9-1 관광경제 구조의 특징 ····························································· 317
9-2 관광경제 구조의 내용 ····························································· 320
9-3 관광경제와 능률 ······································································ 328
9-4 관광경제 구조 조정 ································································· 332
9-5 관광산업의 연관성 ·································································· 337

10. 관광과 국제수지 그리고 환율
10-1 관광과 국제수지 ···································································· 345
10-2 외환과 환율 ··········································································· 354

출판사 서평

오랜 잠에서 깨어난 기분이다. 그 동안 책을 써야 하겠다는 생각은 스스로를 담금질하기 위해서였고, 계획을 세운지 2년이 지났다. 특히 전문대학에서의 생활이 연구와 강의보다 많은 잡일 그리고 보직은 연구 활동과는 거리가 멀다. 1년 전 보직을 내려놓고 연구실로 돌아왔다. 처음 몇 달은 공허하여 반야심경을 정독하면서 마음의 안정을 찾은 후, 그간 준비했던 초고를 가지고 작업을 시작했다.
강의를 하면서 쉬운 책을 써야겠다는 생각을 많이 했다. 왜냐하면 그동안 관광관련 경제와 경영과목을 강의하면서, 요즘 학생들은 논리적으로 생각하고 이해... 더보기

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