빅데이터 시대 개인 행태 정보 수집 및 활용에 대한 정책 연구
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- 서 언 ···················································································································· 1
요약문 ··················································································································· 11
제 1 장 서 론 ···································································································· 17
제 1 절 연구의 배경과 목적 ············································································ 17
제 2 절 연구의 범위 및 주요 내용 ·································································· 22
1. 빅데이터 시대에 개인정보와 개인행태정보 ··············································· 22
2. 국내외 빅데이터의 활용 및 보호에 관한 규범 동향 ································· 26
3. 현행 개인정보보호법제의 문제점 및 개선방안 도출 ································· 26
4. 국내외 ICT기업의 개인정보취급방침 비교 분석 ······································· 27
5. 개인행태정보 활용에 대한 이용자 인식조사 ············································· 27
제 2 장 빅데이터 활용에 대한 일반적 이해 ······················································· 28
제 1 절 빅데이터와 활용사례 ··········································································· 28
1. 빅데이터의 개념 ························································································· 28
2. 빅데이터의 특성 ························································································· 29
3. 글로벌 기업의 개인행태정보 활용 사례 ···················································· 31
제 2 절 빅데이터의 활용가치와 산업시장 규모 ··············································· 36
1. 디지털 정보의 폭증과 가치 ······································································· 36
2. 전 세계 빅데이터 산업시장 규모 ······························································· 40
3. 국내 빅데이터 산업시장 규모 ···································································· 42
제 3 장 빅데이터의 활용과 보호를 위한 국내외 규범 동향 ······························· 44
제 1 절 빅데이터 보호 및 활용에 관한 해외 규범 현황 ································· 44
1. OECD ········································································································· 44
2. APEC ········································································································· 46
3. EU ·············································································································· 46
4. 미국 ············································································································ 49
5. 일본 ············································································································ 53
제 2 절 빅데이터 보호 및 활용에 관한 국내 규범 현황 ································· 55
1. 개인정보보호법 ·························································································· 55
2. 정보통신망 이용촉진 및 정보보호 등에 관한 법률 ··································· 58
3. 빅데이터 개인정보보호 가이드라인 ··························································· 61
4. 빅데이터 이용 및 산업진흥 등에 관한 법률(안) ······································· 63
제 4 장 현행 개인정보보호법제의 문제점 및 개선방안 ······································ 66
제 1 절 전문가 인터뷰 ····················································································· 66
1. 전문가 인터뷰 개요 ··················································································· 66
2. 국내 현행 개인정보보호법제와 개인정보자기결정권 ································· 67
3. 현행 개인정보의 범위와 빅데이터 활용 ···················································· 69
4. 빅데이터 환경에 현행 개인정보 처리 규정의 적용 ··································· 70
5. 개인정보유출사고에 대한 개인정보 처리자 책임 ······································ 71
6. 정보주체 및 활용주체의 권한과 책임 ························································ 72
제 2 절 현행 개인정보보호법제의 문제점 및 개선방안 ·································· 74
1. 개인정보 관련 법체계의 정합성 ································································ 74
2. 개인정보의 개념 및 범위 ··········································································· 76
3. 동의방식의 형해화(形骸化) ······································································· 82
4. 개인정보 보호의 목적과 법익의 명확화 ···················································· 85
제 5 장 국내외 기업의 개인정보취급 방침 비교와 지향점 ································ 87
제 1 절 미국과 EU의 개인정보와 프라이버시에 대한 정책 방향 ··················· 87
1. 공통 원칙 (1): 투명성 ················································································ 87
2. 공통 원칙 (2): 기본 디자인에 의한 프라이버시 ········································ 89
3. 공통 원칙 (3): 소비자 선택권 확장과 활용 강화 ······································ 91
제 2 절 글로벌 기업의 개인정보취급 방침 ······················································ 93
1. 구글 ············································································································ 93
2. 페이스북 ····································································································· 99
3. 아마존 ······································································································· 106
제 3 절 국내 기업의 개인정보취급 방침 ······················································· 114
1. 개인정보취급 방침의 표준 예시 ······························································ 114
2. 네이버와 다음-카카오 ··············································································· 118
제 4 절 소 결 ······························································································· 124
제 6 장 개인행태정보 활용에 대한 이용자 이해와 인식 ·································· 127
제 1 절 프라이버시와 개인정보 활용 ····························································· 127
1. 프라이버시와 개인정보 활용 간의 긴장 ·················································· 127
2. 프라이버시와 개인정보 활용에 대한 이용자 인식 및 태도 ···················· 131
제 2 절 개인행태정보 활용 인식에 대한 실증 분석 ······································ 138
1. 설문조사의 절차 및 대상 ········································································· 138
2. 인지된 개인정보에 대한 태도와 경험 ······················································ 143
3. 개인정보에 대한 인식과 신뢰 효과 ························································· 150
4. 신뢰 시스템 구축과 정보 활용에 대한 이용자 동의 절차 ······················ 162
제 3 절 소 결 ································································································· 166
제 7 장 연구 결과 및 정책적 시사점 ································································ 168
제 1 절 연구 결과의 요약 ·············································································· 168
1. 개인행태정보 활용에 대한 이용자 인식조사 ··········································· 169
2. 서비스 제공자의 개인정보취급방침 비교 분석 ········································ 172
3. 국내 법·규제와 개선방안 ········································································· 176
제 2 절 빅데이터 이용 활성화를 위한 정책 제안 ········································· 179
1. 빅데이터 활용을 위한 법?제도 개선 Two-Track 전략 ·························· 179
2. 빅데이터 활용에 대한 기업의 역할과 정부의 지원 ································· 189
3. 국제협력과 국가의 정책방향 ···································································· 191
참 고 문 헌 ········································································································ 192
부 록 ················································································································· 202
기본정보
ISBN | 9791170000969 |
---|---|
발행(출시)일자 | 2015년 11월 01일 |
쪽수 | 225쪽 |
크기 |
161 * 235
mm
/ 413 g
|
총권수 | 1권 |
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