해외주문/바로드림/제휴사주문/업체배송건의 경우 1+1 증정상품이 발송되지 않습니다.
패키지
북카드
키워드 Pick
키워드 Pick 안내
관심 키워드를 주제로 다른 연관 도서를 다양하게 찾아 볼 수 있는 서비스로, 클릭 시 관심 키워드를 주제로 한 다양한 책으로 이동할 수 있습니다.
키워드는 최근 많이 찾는 순으로 정렬됩니다.
작가정보
경기대학교 서비스경영전문대학원 서비스컨설팅학과 석사 · 박사 과정을 수료하였다. 아시아나항공 캐빈서비스팀 객실승무원 부사무장, 코드 비행 전담 승무원, 차일드팀 전담 승무원, 이미지메이킹 담당 승무원, 비즈니스클래스 시니어 교육, 퍼스트클래스 교육을 담당하였고, 현재는 대림대학교 항공서비스과 조교수, 이미지메이킹 교과목 담당, 비행중서비스 교과목 담당, 착륙전후서비스 교과목 담당으로 활동하고 있다. 저서로, 통통 항공서비스 실무, 홍윤희 · 서현경 · 양근애 공저, 양성원, 한권으로 완성되는 승무원 이미지메이킹, 한올출판사, 서비스이미지메이킹, 한올출판사 외 다수가 있다.
목차
- Chapter 01 이미지메이킹 ························································································8
1. 이미지메이킹의 의미와 중요성 ································································· 8
1 ) 이미지메이킹의 의미 ···················································································· 8
2 ) 이미지메이킹의 중요성 ·············································································· 1 1
2. 이미지메이킹 구성요소 ·········································································· 13
1 ) 외모 ············································································································· 1 3
2 ) 표정 ············································································································· 1 4
3 ) 자세 ············································································································· 1 4
4 ) 행동 ············································································································· 1 4
5 ) 화법 ············································································································· 1 4
3. 이미지메이킹의 5단계 ··········································································· 15
4. Personal Brand 전략 ·········································································· 18
1 ) 퍼스널 브랜드( P e r s o n a l B r a n d ) 란 ·························································· 1 8
2 ) 퍼스널 브랜드( P e r s o n a l B r a n d ) 구축의 필요성 ······································· 1 9
3 ) 퍼스널 브랜드( P e r s o n a l B r a n d ) 구축 전략 ············································ 2 0
Chapter 02 항공사 객실승무원의 용모와 복장 ····················································24
1. 항공사 객실승무원의 용모와 복장의 중요성 ··········································· 24
1 ) 용모와 복장 ································································································ 2 4
2 ) 용모와 복장의 중요성 ················································································ 2 5
3 ) 항공객실승무원의 용모와 복장 ·································································· 2 6
2. 항공사 객실승무원 헤어와 메이크업 ······················································ 27
1 ) 대한항공 ····································································································· 2 7
2 ) 아시아나 ····································································································· 3 3
3 ) 진에어 ········································································································· 3 5
4 ) 제주항공 ····································································································· 3 8
5 ) 에어부산 ····································································································· 4 0
6 ) 이스타항공 ·································································································· 4 1
7 ) 에어서울 ····································································································· 4 3
3. 올바른 항공사 유니폼 착용 방법 ··························································· 44
1 ) 유니폼 착용수칙 ························································································· 4 4
2 ) 유니폼 착용 시 유의사항 ·········································································· 4 5
3 ) 유니폼 착용기준 ························································································· 4 5
4 ) 속옷 ············································································································· 4 6
5 ) 블라우스 ····································································································· 4 6
6 ) 스타킹 ········································································································· 4 7
7 ) 악세사리 착용기준 ····················································································· 4 7
Chapter 03 항공사 객실승무원 헤어스타일 연출 ·················································48
1. 승무원의 모발과 두피 관리 ··································································· 49
1 ) 승무원의 두피와 모발 관리 방법 ······························································ 4 9
2 ) 항공사 객실승무원의 업스타일 헤어 스타일링 연출하기 ························· 5 1
3) 객실승무원의 단발 머리 & 짧은 보브 커트 헤어 스타일 연출 ··············56
4 ) 남승무원 헤어스타일 ·················································································· 5 6
Chapter 04 항공사 객실승무원 Make-up ······················································· 58
1. 기초 스킨케어 ······················································································· 59
2. 색조 메이크업 ······················································································· 65
1 ) 자외선 차단제 ···························································································· 6 7
2 ) 메이크업 베이스 ························································································· 6 8
3 ) 파운데이션 ·································································································· 6 9
4 ) 컨실러 ········································································································· 7 2
5 ) 파우더 ········································································································· 7 2
6 ) 아이브로우 ································································································ 7 3
7 ) 노즈 섀도우 ································································································ 7 4
8 ) 아이메이크업 ···························································································· 7 5
9 ) 언더 섀도우 ································································································ 7 7
1 0 ) 아이라인 ··································································································· 7 8
1 1 ) 마스카라 ··································································································· 7 9
1 2 ) 립메이크업 ································································································ 8 1
1 3 ) 페이스 컨투어링 ······················································································· 8 2
1 4 ) 블러셔 ······································································································· 8 2
Chapter 05 Personal Color ··········································································86
1. 퍼스널 컬러 ·························································································· 86
2. 퍼스널 컬러 진단 ·················································································· 87
3. 계절 이미지메이킹 ················································································· 88
1 ) S p r i n g ( Wo r mT y pe ) ············································································ 8 8
2 ) S u mme r ( C o o l T y p e ) ············································································· 9 0
3 ) A u t u mn ( Wo r m T y p e ) ··········································································· 9 1
4 ) Wi n t e r ( C o o l T y p e ) ················································································ 9 2
4. 퍼스널 컬러 진단 시 중요 사항 ···························································· 93
5. 퍼스널 컬러 진단의 효과 ······································································· 94
Chapter 06 향수···································································································96
1. 향수 ···································································································· 96
2. 향수의 종류 ·························································································· 97
3. 발향 구조 ····························································································· 99
4. 향수 사용법 ························································································ 100
5. 향수 뿌리는 위치 ················································································ 101
Chapter 07 핸드및네일 ·······················································································102
1. 국내 항공사 객실승무원의 네일 규정 ··················································· 102
2. 청결한 핸드 및 네일 관리 ··································································· 103
1 ) 음식을 서빙 하기 전에는 반드시 손을 비누로 씻는다. ························ 1 0 4
2 ) 올바른 손 관리 방법 ··············································································· 1 0 5
3 ) 올바른 네일관리 방법 ·············································································· 1 0 6
Chapter 08 항공사 객실승무원의 자세 ·······························································112
1. 항공사 객실승무원의 바른 자세와 선 자세 ·········································· 112
1 ) 항공사 객 승무원의 바른 자세 ······························································· 1 1 3
2 ) 바른 자세의 효과 ····················································································· 1 1 3
3 ) 항공사 객실 승무원의 바르게 선 자세 ··················································· 1 1 4
2. 항공사 객실승무원의 인사 종류 ··························································· 118
1 ) 인사 ·········································································································· 1 1 8
2 ) 인사의 마음가짐과 자세 ·········································································· 1 1 8
3 ) 인사의 종류 ······························································································ 1 1 9
4 ) 인사방법 ··································································································· 1 2 2
5 ) 고객접점별 인사법( 항공사 예) ································································· 1 2 2
6 ) 인사를 생략해도 되는 경우 ····································································· 1 2 3
7 ) 바르지 못한 인사 ····················································································· 1 2 3
3. 항공사 객실승무원의 바르게 앉는 자세 ··············································· 123
1 ) 바르게 는 자세 ····················································································· 1 2 3
2 ) 바르지 못한 앉는 자세 ············································································ 1 2 5
4. 항공사 객실승무원의 워킹자세 ····························································· 126
1 ) 워킹자세 ··································································································· 1 2 6
2 ) 바르지 못한 워킹자세 ·············································································· 1 2 7
Chapter 09 항공사 객실승무원의 매너 ······························································130
1. 항공사 객실승무원의 매너(소개하기, 명함 수수, 악수 매너) ················· 130
1 ) 매너의 이해 ······························································································ 1 3 0
2 ) 소개하기 ··································································································· 1 3 1
2 ) 명함 수수 매너 ························································································ 1 3 3
3 ) 악수 매너 ································································································· 1 3 5
4 ) 안내 및 방향지시 ····················································································· 1 3 7
3. 항공사 객실승무원의 직장매너 ····························································· 138
1 ) 직장 ·········································································································· 1 3 8
2 ) 일반 직장 매너 ······················································································ 1 3 9
3 ) 호칭사용법 ································································································ 1 4 0
4. 항공기 매너 ························································································ 141
1 ) 항공기 객실 매너 ····················································································· 1 4 1
참고문헌 ·································································································· 145
기본정보
ISBN | 9791156858867 |
---|---|
발행(출시)일자 | 2020년 03월 30일 |
쪽수 | 148쪽 |
크기 |
191 * 245
mm
|
총권수 | 1권 |
Klover
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