Goliath's Revenge
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패키지
북카드
Periods of intense change provide remarkable opportunities. Goliath’s Revenge delivers an insider’s view of how industry leaders like General Motors, NASA, The Weather Channel, Hitachi, Mastercard, Proctor & Gamble, Penn Medicine, Discovery, and Cisco are accelerating innovation, building new skills, and disrupting themselves to come out stronger in this post-digital age. Learn how to leverage your company’s scale, reach, data, and expertise to launch breakthrough offerings that fend off attackers and secure your position as a future industry leader.
Using real success cases and recommendations, this invaluable resource shows how to realign your business model, reset your talent development priorities, and retake market share lost to digital-ready competitors. Drawing from extensive experience in digital transformation, leadership development, and strategic planning, the authors show how established companies can switch from defense to offense to thrive in this new digital environment.
Learn the six new rules that separate winners from losers in the age of digital disruption
Prioritize your innovation investments to rebuild your competitive moat
Employ smart cannibalization to defend your core business
Deliver step-change customer outcomes to grow into adjacent markets
Reframe your purpose and make talent the centerpiece of your digital innovation strategy
Goliath’s Revenge is a must-read for business leaders and innovators in small, mid-sized, and large organizations trying to win the digital disruption game. This book helps you reset both your company strategy and professional development priorities for long-term success.
작가정보
저자(글) Hewlin, Todd
Todd Hewlin is managing director of TCG Advisors, a Silicon Valley consulting firm. Previously a partner at McKinsey and a senior executive at Symbol Technologies, he is regularly found in the boardroom of public and private technology leaders advising them on growth strategy and business transformation. His articles have been published in the Harvard Business Review and McKinsey Quarterly.
저자(글) Snyder, Scott A.
Scott Snyder is a Partner in Heidrick & Struggles where he works with global companies to accelerate digital transformation and innovation. He is a recognized thought leader in technology and innovation, and has more than 25 years of experience in business leadership, strategic planning and technology management for Fortune 500 companies and startup ventures.
Prior to Heidrick, Scott was the Chief Technology and Innovation Officer at Safeguard Scientifics, which provides capital and relevant expertise to fuel the growth of technology-driven businesses in healthcare, financial services and digital media.
He also co-founded and served as President and Chief Strategy Officer at Mobiquity Inc., a leader in delivering innovative digital solutions for enterprises, where he continues to be Chairman of the Advisory Board. Scott has held executive positions with several Fortune 500 companies including GE, Martin Marietta, and Lockheed Martin, has been the CEO of a leading strategic planning firm, Decision Strategies International, and has also started business ventures in software including OmniChoice, a CRM/Analytics applications provider. He also serves on the Board of Directors for Fulton Financial Corporation (FFC).
Scott has authored a book entitled, “The New World of Wireless: How to Compete in the 4G Revolution”, and has been a long-time thought leader in the mobile and digital space. In addition, he is a chapter author in the books “The Network Challenge: Strategy, Profit, and Risk in the Interlinked World” and “Inside the Minds: Small Business Growth Strategies: Goals for Successful CEOs.” He is currently co-authoring a new book on corporate innovation, Goliath’s Revenge: How Established Companies Turn the Tables on Digital Disruptors (Wiley 2019).
Scott is a Senior Fellow in the Management Department at the Wharton School, an Adjunct Faculty Member in the School of Engineering and Applied Science at the University of Pennsylvania, and has lectured at MIT, Babson, Duke, Georgia Tech and INSEAD on Digital Innovation, Emerging Technologies, Business and IT Strategy, and New Venture Creation. Scott founded and directs the Game Changer Collaborative, which is made up of leading companies focused on cross-sector digital innovation opportunities. He also holds three patents for analytics solutions and has been quoted as a thought leader in numerous publications including the CIO Magazine, WIRED, Forbes, Knowledge@Wharton, Los Angeles Times, The Wall Street Journal, the Philadelphia Inquirer and the Philadelphia Business Journal.
Scott earned his B.S., M.S., and Ph.D. in Systems Engineering from University of Pennsylvania.
목차
- Foreword ixChapter 1 How Much Time Do You Have? 1Chapter 2 The Incumbent's Advantage 23Chapter 3 Winner Takes Most 39Chapter 4 Rule 1: Deliver Step-Change Customer Outcomes 61Chapter 5 Rule 2: Pursue Big I and Little I Innovation 83Chapter 6 Rule 3: Use Your Data as Currency 105Chapter 7 Rule 4: Accelerate through Innovation Networks 127Chapter 8 Rule 5: Value Talent over Technology 147Chapter 9 Rule 6: Reframe Your Purpose 175Chapter 10 Company View: Your Disruptor's Playbook 199Chapter 11 Career View: Disrupt Yourself 227Appendix Goliath's Revenge Rule Templates 249About the Authors 259Index 261
출판사 서평
Digitalization is causing all companies to rethink the value they deliver to customers and the skills they develop in their employees. Goliath's Revenge provides actionable best practices and detailed case examples for both.
Toshiaki Higashihara, CEO, Hitachi
Goliath's Revenge succeeds where most business books fall short by delivering the practical steps needed to transform your company to its new growth model for the digital future. Definitely worth a read.
Dave Yost, former CEO AmerisourceBergen and Board Director for Bank of America, Marsh & McLennan, Johnson Controls
Digital disruption is now the norm, with the consumer in the driver seat. Goliath's Revenge can help leaders realise their digital ambitions.
Jan Zijderveld, CEO Avon
Goliath's Revenge goes beyond the stale doom and gloom stories of digital disruption to offer incumbents a playbook to craft their own journey and the confidence to invest in it.
Julie Ask, Vice President and Principal Analyst Forrester
Will your business be disrupted? Definitely. Do the disruptors have to be a small band of hackers in a garage? Definitely not. This book is full of practical tips for big companies to get a leg up on scrappy startups.
Adam Grant, New York Times Best-Selling Author of ORIGINALS, GIVE AND TAKE, and OPTION B with Sheryl Sandberg
기본정보
ISBN | 9781119541875 ( 1119541875 ) |
---|---|
발행(출시)일자 | 2019년 02월 12일 |
쪽수 | 288쪽 |
크기 |
152 * 231
* 25
mm
/ 454 g
|
총권수 | 1권 |
언어 | 영어 |
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