The Design Thinking Playbook
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This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups.
Explore the digitized future using new design criteria to create real value for the user
Foster radical innovation through an inspiring framework for action
Gather the right people to build highly-motivated teams
Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective
Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications
Practical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations?and individuals?to do great things. When you’re ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future.
작가정보
저자(글) Lewrick, Michael
Michael Lewrick, PhD,is an international speaker and teaches design thinking as a visiting professor at various universities, and author of Design Thinking: Radical Innovations in a Digitized World. Patrick Link, PhD, is Professor of Product Innovation and Chair of Industrial Engineering at Lucerne University of Applied Sciences in Switzerland. He is intensively involved in the development of agile methods in product management, design thinking and lean start-ups. Larry Leifer, PhD, is one of the founders of Design Thinking, and teaches in the d.school at Stanford University, where he is Professor of Mechanical Engineering Design. He is the Founding Director of the Hasso Plattner Design Thinking Research Program at Stanford.
목차
- Foreword 7Introduction 101 Understand Design Thinking 131.1 What needs are addressed in the Playbook? 141.2 Why is process awareness key? 361.3 How to get a good problem statement 501.4 How to discover user needs 581.5 How to build empathy with the user 721.6 How to find the right focus 801.7 How to generate ideas 901.8 How to structure and select ideas 981.9 How to create a good prototype 1081.10 How to test efficiently 1182 Transform Organizations 1312.1 How to design a creative space and environment 1322.2 What are the benefits of interdisciplinary teams? 1442.3 How to visualize ideas and stories 1582.4 How to design a good story 1682.5 How to trigger change as a facilitator 1802.6 How to prepare the organization for a new mindset 1902.7 Why strategic foresight becomes a key capability 1983 Design the Future 2113.1 Why systems thinking helps to understand complexity 2123.2 How to apply lean business model thinking 2243.3 Why business ecosystem design becomes the ultimate lever 2403.4 How to bring it home 2543.5 Why some design criteria will change in the digital paradigm 2663.6 How to kick-start digital transformation 2783.7 How artificial intelligence creates a personalized customer experience 2923.8 How to combine design thinking and data analytics to spur agility 302Closing words 314Authors 323Sources 335Index 338
출판사 서평
"This book is THE best definition of Design Thinking that I have seen."
- Kees Dorst, author of Frame Innovation
"The Design Thinking Playbook not only outlines and describes how to apply design thinking. (…) This is an imaginative new contribution."
- Nigel Cross, author of Design Thinking: Understanding how designers think and work
"Worthwhile because of the authors, the structure and the contents. (…) Despite the playful presentation, the team succeeded to work out a surprisingly profound book."
- Harvard Business Manager
The Design Thinking Playbook will help individuals, teams, and organizations:
Apply design thinking tools and methods in the right context-especially to digital products and services
Understand the latest advances in design thinking coming out of Stanford's d.school
Build awareness for user-centricity
Apply design thinking to the challenges of digital transformation in organizations
Combine Design Thinking with Systems Thinking and Big Data Analytics
기본정보
ISBN | 9781119467472 ( 1119467470 ) |
---|---|
발행(출시)일자 | 2018년 05월 22일 |
쪽수 | 352쪽 |
크기 |
239 * 188
* 20
mm
/ 839 g
|
총권수 | 1권 |
언어 | 영어 |
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