Driving Digital Strategy
없습니다
해외주문/바로드림/제휴사주문/업체배송건의 경우 1+1 증정상품이 발송되지 않습니다.
패키지
북카드
The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead.
For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way.
Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.
작가정보
저자(글) Gupta, Sunil
Sunil Gupta is the Edward W. Carter Professor of Business Administration at Harvard Business School. He is also Cochair of the Executive Program on Driving Digital Strategy. Gupta advises and speaks to companies around the world on issues related to digital transformation. Representative clients include Adidas, IBM, Franklin Templeton, Heineken, Johnson & Johnson, Novartis, PwC, TD Bank, Turkcell, and Vodafone.
Author social media/website info: hbs.edu/faculty/Pages/profile.aspx?facId=261323
출판사 서평
Named one of the "Top Ten Technology Books of 2018" by Peter High, Forbes.com
Advance Praise for Driving Digital Strategy:
Hubert Joly, Chairman and CEO, Best Buy--
"Sunil Gupta provides a strong point of view, a powerful framework, and a plethora of compelling examples to help think through how to compete in the digital age. This is a very stimulating and highly relevant read for anyone leading an organization seeking to thrive in this high-beta environment."
Ajay Banga, President and CEO, Mastercard--
"Sunil Gupta reminds us that companies need to develop a digital mindset that must be expressed in every facet of their organizations. Driving Digital Strategy is a master class in strategy and actionable insights."
Shantanu Narayen, President and CEO, Adobe--
"Navigating digital disruption is a key strategic issue that is front and center in every boardroom and for every executive team. Understanding how to drive a compelling strategy and create the digital DNA to delight customers is an art, and Gupta's book is a must-read guide for any company or executive who wants to make digital a tailwind."
R. Martin Chavez, Executive Vice President and Chief Financial Officer, Goldman Sachs--
"Sunil Gupta has thought deeply about transforming businesses through technology, spoken to innovators across industries, and synthesized his findings in a way that's both compelling and understandable. This book provides much to consider for businesses of all stripes in today's digital age.”
David Kenny, Senior Vice President, IBM Watson and IBM Cloud--
"Sunil Gupta offers sage advice and the experience of moving beyond digital initiatives to a full-on digital business. As machine learning and other technologies continue to evolve, this book is a timely resource for any leader who wants to be relevant in the next decade."
기본정보
ISBN | 9781633692688 ( 163369268X ) |
---|---|
발행(출시)일자 | 2018년 08월 14일 |
쪽수 | 288쪽 |
크기 |
163 * 234
* 30
mm
/ 522 g
|
총권수 | 1권 |
언어 | 영어 |
Klover
e교환권은 적립 일로부터 180일 동안 사용 가능합니다.
리워드는 작성 후 다음 날 제공되며, 발송 전 작성 시 발송 완료 후 익일 제공됩니다.
리워드는 리뷰 종류별로 구매한 아이디당 한 상품에 최초 1회 작성 건들에 대해서만 제공됩니다.
판매가 1,000원 미만 도서의 경우 리워드 지급 대상에서 제외됩니다.
일부 타인의 권리를 침해하거나 불편을 끼치는 것을 방지하기 위해 아래에 해당하는 Klover 리뷰는 별도의 통보 없이 삭제될 수 있습니다.
- 도서나 타인에 대해 근거 없이 비방을 하거나 타인의 명예를 훼손할 수 있는 리뷰
- 도서와 무관한 내용의 리뷰
- 인신공격이나 욕설, 비속어, 혐오발언이 개재된 리뷰
- 의성어나 의태어 등 내용의 의미가 없는 리뷰
리뷰는 1인이 중복으로 작성하실 수는 있지만, 평점계산은 가장 최근에 남긴 1건의 리뷰만 반영됩니다.
구매 후 리뷰 작성 시, e교환권 200원 적립
문장수집
e교환권은 적립 일로부터 180일 동안 사용 가능합니다. 리워드는 작성 후 다음 날 제공되며, 발송 전 작성 시 발송 완료 후 익일 제공됩니다.
리워드는 한 상품에 최초 1회만 제공됩니다.
주문취소/반품/절판/품절 시 리워드 대상에서 제외됩니다.
구매 후 리뷰 작성 시, e교환권 100원 적립