Blockchain Revolution
해외주문/바로드림/제휴사주문/업체배송건의 경우 1+1 증정상품이 발송되지 않습니다.
패키지
북카드
-Satya Nadella, CEO, Microsoft Corporation
In this revelatory book, Don and Alex Tapscott bring us a brilliantly researched, highly readable, and essential book about the technology driving the future of the economy.
Blockchain is the ingeniously simple, revolutionary protocol that allows transactions to be simultaneously anonymous and secure by maintaining a tamperproof public ledger of value. Though it’s best known as the technology that drives bitcoin and other digital currencies, it also has the potential to go far beyond currency, to record virtually everything of value to humankind, from birth and death certificates to insurance claims, land titles, and even votes.
As with major paradigm shifts that preceded it, blockchain technology will create winners and losers. This book shines a light on where it can lead us in the next decade and beyond.
작가정보
저자(글) Tapscott, Don
DON TAPSCOTT is the CEO of the Tapscott Group and one of the most influential living theorists about business and society. In November 2013, Thinkers50 named Don as the 4th most important business thinker in the world. A June 2013 Forbes.com analysis of social media identified Don as the most influential management thinker in the world. He is the author or co-author of 15 widely read books about new technologies and new media in business and society, including Wikinomics and The Digital Economy.
ALEX TAPSCOTT is the CEO and founder of Northwest Passage Ventures, an advisory firm building blockchain companies. In 2014 he wrote the seminal report on governing digital curren-cies for the Global Solutions Network program at the Joseph L. Rotman School of Management at the University of Toronto. Prior to founding Northwest Passage Ventures, he worked for seven years in investment banking in New York and Toronto.
목차
- Chapter Page
Acknowledgments xv
Acknowledgments for the Paperback Edition xxi
Preface to the Paperback Edition xxiii
Part I Say You Want a Revolution
Chapter 1 The Trust Protocol 3
In Search of the Trust Protocol 4
How This Worldwide Ledger Works 6
A Rational Exuberance for the Blockchain 8
Achieving Trust in the Digital Age 10
Return of the Internet 12
Your Personal Avatar and the Black Box of Identity 14
A Plan for Prosperity 17
Promise and Peril of the New Platform 24
Chapter 2 Bootstrapping the Future: Seven Design Principles of the Blockchain Economy 27
The Seven Design Principles 29
1. Networked Integrity 30
2. Distributed Power 33
3. Value as Incentive 35
4. Security 39
5. Privacy 41
6. Rights Preserved 45
7. Inclusion 49
Designing the Future 51
Part II Transformations
Chapter 3 Reinventing Financial Services 55
A New Look for the World's Second-Oldest Profession 58
The Golden Eight: How the Financial Services Sector Will Change 61
From Stock Exchanges to Block Exchanges 63
Dr. Faust's Blockchain Bargain 66
The Bank App: Who Will Win in Retail Banking 71
Google Translate for Business: New Frameworks for Accounting and Corporate Governance 73
Reputation: You Are Your Credit Score 79
The Blockchain IPO 82
The Market for Prediction Markets 84
Road Map for the Golden Eight 86
Chapter 4 Re-architecting the Firm: The Core and the Edges 87
Building ConsenSys 87
Changing the Boundaries of the Firm 92
Determining Corporate Boundaries 109
Chapter 5 New Business Models: Making It Rain on the Blockchain 115
bAirbnb Versus Airbnb 115
Global Computing: The Rise of Distributed Applications 117
The DApp Kings: Distributed Business Entities 120
Autonomous Agents 122
Distributed Autonomous Enterprises 126
The Big Seven: Open Networked Enterprise Business Models 128
Hacking Your Future: Business Model Innovation 142
Chapter 6 The Ledger of Things: Animating the Physical World 145
Power to the People 146
The Evolution of Computing: From Mainframes to Smart Pills 150
The Internet of Things Needs a Ledger of Things 152
The Twelve Disruptions: Animating Things 156
The Economic Payoff 161
The Future: From Uber to SUber 164
Hacking Your Future for a World of Smart Things 168
Chapter 7 Solving the Prosperity Paradox: Economic Inclusion and Entrepreneurship 170
A Pig Is Not a Piggy Bank 170
The New Prosperity Paradox 172
Road Map to Prosperity 178
Remittances: The Story of Analie Domingo 182
Blockchain Humanitarian Aid 188
Safe as Houses? The Road to Asset Ownership 193
Implementation Challenges and Leadership Opportunities 195
Chapter 8 Rebuilding Government and Democracy 197
Something Is Rotten in the State 199
High-Performance Government Services and Operations 203
Empowering People to Serve Selves and Others 207
The Second Era of Democracy 211
Blockchain Voting 215
Alternative Models of Politics and Justice 218
Engaging Citizens to Solve Big Problems 221
Wielding Tools of Twenty-first-Century Democracy 223
Chapter 9 Freeing Culture on the Blockchain: Music to Our Ears 226
Fair Trade Music: From Streaming Music to Metering Rights 227
Artlery for Art Lovers: Connecting Artists and Patrons 239
Privacy, Free Speech, and Free Press on the Blockchain 243
Getting the Word Out: The Critical Role of Education 246
Culture on the Blockchain and You 249
Part III Promise and Peril
Chapter 10 Overcoming Showtoppers: Ten Implementation Challenges 253
1. The Technology Is Not Ready for Prime Time 254
2. The Energy Consumed Is Unsustainable 259
3. Governments Will Stifle or Twist It 263
4. Powerful Incumbents of the Old Paradigm Will Usurp It 265
5. The Incentives Are Inadequate for Distributed Mass Collaboration 267
6. The Blockchain Is a Job Killer 270
7. Governing the Protocols Is Like Herding Cats 271
8. Distributed Autonomous Agents Will Form Skynet 273
9. Big Brother Is (Still) Watching You 274
10. Criminals Will Use It 275
Reasons Blockchain Will Fail or Implementation Challenges? 277
Chapter 11 Leadership for the Next Era 278
Who Will Lead a Revolution? 281
The Blockchain Ecosystem: You Can't Tell the Players Without a Roster 283
A Cautionary Tale of Blockchain Regulation 289
The Senator Who Would Change the World 292
Central Banks in a Decentralized Economy 293
Regulation Versus Governance 296
A New Framework for Blockchain Governance 298
A New Agenda for the Next Digital Age 307
The Trust Protocol and You 309
Afterword to the Paperback Edition 313
Notes 317
Index 347
출판사 서평
“The blockchain is one of the most fundamental inventions in the history of computer science. Read Blockchain Revolution to understand its profound implications.”
-Marc Andreessen, cofounder, Netscape and Andreessen Horowitz
“The Tapscotts have written the book, literally, on how to survive and thrive in this next wave of technology-driven disruption. Likely to become one of the iconic books of our time.”
-Clay Christensen, author of The Innovator’s Dilemma
“Everywhere thoughtful people are trying to understand this revolutionary technology and how it might change the world. Team Tapscott has stepped up and written the book we’ve been waiting for.”
-Dan Schulman, CEO, Paypal
“Occasionally a book comes along that changes the global discourse. This is likely to be one of those books. Blockchains are at the heart of the fourth industrial revolution and the Tapscotts lucidly explain why and how to capture the opportunity and avoid the dangers.”
-Klaus Schwab, founder and executive chairman, World Economic Forum
“A carefully researched and beautifully written book. Blockchain Revolution argues that the ‘Internet of value’ will transform our lives. A must-read book for our disruptive times.”
-Dominic Barton, global managing director, McKinsey & Company
“Don and Alex brilliantly illuminate the technology that could profoundly impact the way we manage issues of trust, security, and privacy for years to come.”
-Indra Nooyi, chairman and CEO, PepsiCo
기본정보
ISBN | 9781101980149 ( 1101980141 ) |
---|---|
발행(출시)일자 | 2018년 06월 12일 |
쪽수 | 432쪽 |
크기 |
137 * 211
* 28
mm
/ 358 g
|
총권수 | 1권 |
언어 | 영어 |
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