Revolutionary Wealth
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패키지
북카드
작가정보
저자(글) Toffler, Alvin
금세기 최고의 미래학자라고 불리는 앨빈 토플러는 미국의 뉴욕 대학을 졸업한 후 과학, 문학, 법학 등 여러 학문 분야에 걸쳐 다섯 개의 명예박사 학위를 받았다. 공장 노동자 생활을 했는가 하면 신문 기자로도 일했으며, 세계적으로 권위 있는 경제지인 <포춘>의 편집장, 코넬 대학의 객원 교수 생활도 했다. 《미래 쇼크》, 《제3물결》, 《권력이동》 등 그가 쓴 일련의 미래학 도서들은 세계적인 베스트셀러가 되었다.
저자(글) Toffler, Heidi
목차
Introduction xiii
PART ONE REVOLUTION
1. SPEARHEADING WEALTH 3(10)
Fad of the Month
Loosened Constraints
Guitars and Anti-Heroes
Giggle News
Embedding Intelligence
Capital Tools for Knowledge
The Wilder Shores
Converging Possibilities
2. THE CHILD OF DESIRE 13(6)
The Meaning of Wealth
Managers of Desire
PART TWO DEEP FUNDAMENTALS
3. WAVES OF WEALTH 19(5)
The Pre-Historic Einstein
The Man Who Ate Himself
Beyond Fantasy
Today's Wealth Wave
Three Lives, Three Worlds
4. DEEP FUNDAMENTALS 24(7)
The Inerrantists
Obsolete Fundamentals
The Future of the Job
Interplay
PART THREE REARRANGING TIME
5. THE CLASH OF SPEEDS 31(10)
Trains on Time?
Ready with the Radar
Leaders and Laggards
When Elephants Stand Pat
Inertia Vs. Hyper-Speed
6. THE SYNCHRONIZATION INDUSTRY 41(5)
Dancing Toward Productivity
No More Cold Eggs
No Last-Minute Scramble
7. THE ARRHYTHMIC ECONOMY 46(6)
The Ecology of Time
Casualties of Time
Post-merger Blues
The Time Tax
The Technology Ballet
Supper Without Sushi
8. THE NEW TIMESCAPE 52(11)
The Chains of Time
Love at High Speed
Customizing Time
When Good Ideas Arrive
Media Time
Family, Friends and Face Time
The Americanization of Time?
The 24/7 Future
Whizzing Toward Where?
PART FOUR STRETCHING SPACE
9. THE GREAT CIRCLE 63(3)
Asia, Ho!
Opening the Floodgates
10. HIGHER-VALUE-ADDED PLACES 66(7)
Yesterday's Places
Dissolving Borders
The Cheap-Labor Derby
Tomorrow's Real Estate
11. SPATIAL REACH 73(5)
Personal Geography
Mobile Money
Invaders and Invaded
12. AN UNREADY WORLD 78(6)
More Capitalist Than Thou
The Evian and Ketchup Test
Yellow Dust
True Believers
13. THRUST REVERSERS 84(6)
The New Titanic
Export Overload
The Nano-Teaspoon
Mad Max Scenarios
14. THE SPACE DRIVE 90(9)
From Dialysis to Heart Pumps
Pilots, Planes and Packages
Unexplored Wealth Frontiers
PART FIVE TRUSTING KNOWLEDGE
15. THE EDGE OF KNOWLEDGE 99(5)
Kicking Tires
16. TOMORROW'S "OIL" 104(7)
The More We Use...?
Steel Mills and Shoes
Our Inner "Warehouse"
Just ASK
Forget Alzheimer's
17. THE OBSOLEDGE TRAP 111(4)
Yesterday's Truths
Emily's Attic
18. THE QUESNAY FACTOR 115(7)
Blooper Economics
Estimates of Estimates
Piecemeal Papers
The Missing Framework
The Mistress's Doctor
19. FILTERING TRUTH 122(8)
Truth on Trial
Six Filters
Consensus
Consistency
Authority
Revelation
Durability
Science
Truth Shifts
20. TRASHING THE LAB 130(9)
Razor Blades and Rights
Flip-Flop Politics
Patriarchy and Palmistry
Las Vegas as Role Model
The Eco-Missionaries
Secret Science
21. THE TRUTH MANAGERS 139(4)
Persuading the Boss
22. CODA: CONVERGENCE 143(8)
Tortoise Time
Once-True Analogies
Mapping the Knowable
PART SIX PROSUMING
23. THE HIDDEN HALF 151(9)
The Prosumer Economy
A Mum in a Million
The Potty Test
What Price Disintegration?
Grossly Distorted Product (GDP)
24. THE HEALTH PROSUMERS 160(8)
Betting on One Hundred?
The Panic Zone
Besieged by Breakthroughs
The Diabetes Game
25. OUR THIRD JOB 168(4)
Beyond the Buffet
The Supermarket Shove
26. THE COMING PROSUMER EXPLOSION 172(8)
Guitars and Golf Bags
Rampant Consumerism?
Cookies and Simulations
Dwarfing Hollywood
Collective Prosuming
Busting the Hierarchies
27. MORE "FREE LUNCH" 180(7)
Teachers, Nurses and Horses
Amateurs Matter
Uncooking the Books
Down-to-Earth
Attacking Anthrax
28. THE MUSIC STORM 187(7)
Estonian Geeks
Prosumer Power
Baby Pmsumers
Liposuction Without Surgery
29. THE "PRODUCIVITY" HORMONE 194(4)
Beyond Education
Rajender's Game
30. CODA: INVISIBLE CHANNELS 198(7)
The Prosumer Impact
Unnoticed Therapy
PART SEVEN DECADENCE
31. THE GOSPEL OF CHANGE 205(6)
The Third Source
Teen Trash
Paul's Story
Hollywood Hedonism
One Step in the River
32. IMPLOSION 211(9)
Pandemic Loneliness
Post-Kindergarten Factories
Creative Accounting
Intensive Care
The Golden Years
Politics of the Surreal
Systemic Breakdown
An Epidemic of Failure
Stars on Strike
33. CORRODING THE WIRES 220(5)
FBI Time
Global Space
An Overload of Obsoledge
34. COMPLEXORAMA 225(5)
What Bill Gates Knows
12,203 Problems
35. THE SEPULVEDA SOLUTION 230(10)
Every American Woman
Fake Transformation
Shifting Chairs
Cameras and Cops
Creating New Institutions
Innovations That Breed Innovations
Inventing the Think Tank
36. CODA: AFTER DECADENCE 240(13)
The Values War
Extreme Extremes
Anti-Decadence
Mingling with Moguls
Inventing New Models
"Satanic Mills"
Post-Cassandra?
PART EIGHT CAPITALISM'S FUTURE
37. CAPITALISM'S END GAME 253(6)
Cars and Cameras
The Untouchables
The Fetish of Touch
The Horse and the Song
38. CONVERTING CAPITAL 259(6)
Ranges of Risk
Democratic Doorways
Growth in EconoLand
Flattening the Down
39. IMPOSSIBLE MARKETS 265(8)
Rare Money
Mass + Mass = Mass+
Flash-Markets
Personal Pricing
Approaching the Limits?
Whispered Secrets
The Virtual Twin
40. RUNNING TOMORROW'S MONEY 273(14)
The Hidden Tax
Blips on Chips
The Closing Bell
Wildcat Currency
Para-Money
The Anti-Obesity Card
Streaming Money
Pepsi Vodka
Prosumer Pay?
PART NINE POVERTY
41. THE OLD FUTURE OF POVERTY 287(8)
Hitting the Limit
A Poverty of Strategies
Typical Japanese "Muck"
The Spillover Effect
Asia Can't Wait
42. TWIN TRACKS TO TOMORROW 295(8)
India Awakened
Bangalore Central
The Greatest Generation?
Yes, but No
43. CRACKING POVERTY'S CORE 303(16)
Instead of Trial and Error
Bring on the Bananas
BioEconomies
Help from the Heavens
Secret Prices
The Smartest Agronomist
Smart Dust
Bill Gates's Echo
What Worked Best Won't
Distributing Energy
Hyper-agriculture
PART TEN THE NEW TECTONICS
44. CHINA'S NEXT SURPRISE? 319(13)
Looming over the World
Accelerating Acceleration
Global Space
Mining Knowledge
Wave Politics
Three Chinas
Mercedes, Malls and Militia
Wave War
The Bloody Thread
Meet Mao II
45. JAPAN'S NEXT BAMBOO RING 332(12)
Latte, Anyone?
Japan's Lopsided Leap
Flex-Nations
Decision Delay
No More Christmas Cakes
The Silver Wave
A Filipina or a Robot?
Awaiting the Ring
46. EUROPE'S LOST MESSAGE 344(10)
The All-Time Low
The Widening Split
Speeding in Slow Motion
Yesterday's Heartland
The Lisbon Dream
47. INSIDE AMERICA 354(9)
More Wave Warfare
24 Billion Hours
Stealing the Future
The Nameless Coalition
Forces for Change
The Next Step
48. OUTSIDE AMERICA 363(6)
The Old Game
An "Unsordid Act"
Backlash and Bewilderment
Reversing Homogeneity
49. THE UNSEEN GAME OF GAMES 369(11)
Neo-games
No Longer Human?
Tomorrow's NGOs
Religio-Economics
God on the Move
The End of Petro-power
Utopia Past
The Fragility of Power
The Nano-Now
50. EPILOGUE: THE PROLOGUE IS PAST 380(13)
The Nostalgia Brigade
A Prosumer Pathway?
Pessimist-in-Chief
Moon Power
Hope for the Human Race?
From Picos to Yoctos
Notes 393(64)
Bibliography 457(10)
Acknowledgments 467(4)
Index 471
출판사 서평
Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of readers new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and daily lives. Now, writing with the same rare grasp and clarity that made their earlier books classics, the Tofflers turn their attention to the revolution in wealth now sweeping the planet. And once again, they provide a penetrating, coherent way to make sense of the seemingly senseless.
Revolutionary Wealth is about how tomorrow’s wealth will be created, and who will get it and how. But twenty-first-century wealth, according to the Tofflers, is not just about money, and cannot be understood in terms of industrial-age economics. Thus they write here about everything from education and child rearing to Hollywood and China, from everyday truth and misconceptions to what they call our “third job”?the unnoticed work we do without pay for some of the biggest corporations in our country.
They show the hidden connections between extreme sports, chocolate chip cookies, Linux software and the “surplus complexity” in our lives as society wobbles back and forth between depressing decadence and a hopeful post-decadence.
In their earlier work, the Tofflers coined the word “prosumer” for people who consume what they themselves produce. In Revolutionary Wealth they expand the concept to reveal how many of our activities?whether parenting or volunteering, blogging, painting our house, improving our diet, organizing a neighborhood council or even “mashing” music?pump “free lunch” from the “hidden” non-money economy into the money economy that economists track. Prosuming, they forecast, is about to explode and compel radical changes in the way we measure, make and manipulate wealth.
Blazing with fresh ideas, Revolutionary Wealth provides readers with powerful new tools for thinking about?and preparing for?their future.
기본정보
ISBN | 9780375401749 ( 0375401741 ) |
---|---|
발행(출시)일자 | 2006년 04월 18일 |
쪽수 | 준비중 |
언어 | 영어 |
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