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말콤 글래드웰 도서모음세트 The Story of Success

International Edition | Pocket Book
Gladwell, Malcolm외 지음 | Back Bay Books외 | 2014년 05월 29일
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상품상세정보
ISBN 2909100547705(0316056286)
쪽수 준비중
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제본형태 Pocket Book-International Edition

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'A Scheherazade for our time' Daily Telegraph


What if everything we thought about power was wrong? What if, in the ancient story of the shepherd boy who topples a giant, David actually had the advantage? This thought sets Malcolm Gladwell on an extraordinary journey that takes him from art to basketball, the brain to revolutions, along the way weaving unforgettable stories of misfits, outsiders, tricksters and underdogs who have faced outsized challenges and won. With his trademark warmth, humour and gift for showing us the world through new eyes, Gladwell lets us see why the powerful aren't always what we think they are - and that some of us have more strength and purpose than we could ever imagine.


The best-selling author of Blink identifies the qualities of successful people, posing theories about the cultural, family, and idiosyncratic factors that shape high achievers, in a resource that covers such topics as the secrets of software billionaires, why certain cultures are associated with better academic performance, and why the Beatles earned their fame.


How do we make decisions--good and bad--and why are some people so much better at it than others? That's the question Malcolm Gladwell asks and answers in the follow-up to his huge bestseller, The Tipping Point. Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed. Drawing on cutting-edge neuroscience and psychology, he shows how the difference between good decision-making and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus. Leaping boldly from example to example, displaying all of the brilliance that made The Tipping Point a classic, Gladwell reveals how we can become better decision makers--in our homes, our offices, and in everyday life. The result is a book that is surprising and transforming. Never again will you think about thinking the same way.

--- FROM THE PUBLISHER


The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.


What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century?

In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from TheNew Yorker over the same period.
Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate.

"Good writing," Gladwell says in his preface, "does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head."What the Dog Saw is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary.


Preface

PART ONE:
"To a worm in horseradish, the world is horseradish."
Obsessives, pioneers, and other varieties of minor genius.

The Pitchman
Ron Popeil and the conquest of the American kitchen

The Ketchup Conundrum
Mustard now comes in dozens of different varieties. Why has ketchup stayed the same?

Blowing Up
How Nassim Taleb turned the inevitability of disaster into an investment strategy.

True Colors
Hair Dye and the hidden history of postwar America

John Rock's Error
What the inventor of the birth control pill didn't know about women's health

What the Dog Saw
Cesar Millan and the movements of mastery

PART TWO:
"It was like driving down an interstate looking through a soda straw."
Theories, Predictions and Diagnoses

Open Secrets
Enron, intelligence and the perils of too much information

Million Dollar Murray
Why problems like homelessness may be easier to solve than to manage

The Picture Problem
Mammography, air power, and the limits of looking.

Something Borrowed
Should a charge of plagiarism ruin your life?

Connecting the Dots
The paradoxes of intelligence reform.

The Art of Failure
Why some people choke and others panic

Blowup
Who can be blamed for a disaster like the Challenger explosion? No one, and we'd better get used to it.

PART THREE:
" 'He'll be wearing a doubled breasted suit. Buttoned.'-and he was."
Personality, character and intelligence.

Most Likely to Succeed
How do we hire when we can't tell who's right for the job.

Dangerous Minds
Criminal profiling made easy

The TalentMyth
Are smart people over-rated?

Late Bloomers
Why do we equate genius with precocity?

The New Boy Network
What do job interviews really tell us?

Troublemakers
What pit bulls can teach us about crime
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