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ÇØ¿ÜÁÖ¹® [Book] Strategy Maps Converting Intangible Assets Into Tangible Outcomes

Harvard Business School Press | None. | Hardcover
Strategy Maps
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ISBN 9781591391340(1591391342)
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¾ð¾î English
Å©±â 163(W) X 236(H) X 41(T) (mm)
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Strategy Maps takes readers to the next level of precision in strategy implementationStrategy Maps introduces a new tool that has evolved from Robert Kaplan and David Norton's ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually map your strategy, the people within your organization will better understand it and therefore be better able to execute it effectively.Offers a visual cause-and-effect explanation of what's working and what doesn't in a way that everyone in the company can understand. Helps get the entire organization involved in strategy.
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Prefacep. ix
Overview
Introductionp. 3
Strategy Mapsp. 29
Value-Creating Processes
Operations Management Processesp. 65
Customer Management Processesp. 105
Innovation Processesp. 135
Regulatory and Social Processesp. 163
Intangible Assets
Aligning Intangible Assets to Enterprise Strategyp. 199
Human Capital Readinessp. 225
Information Capital Readinessp. 249
Organization Capital Readinessp. 275
Building Strategies and Strategy Maps
Customizing Your Strategy Map to Your Strategyp. 319
Planning the Campaignp. 365
The Case Files
Private-Sector Organizationsp. 397
Public-Sector Organizationsp. 411
Nonprofit Organizationsp. 429
Indexp. 439
About the Authorsp. 453
Table of Contents provided by Rittenhouse. All Rights Reserved.

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