º»¹®³»¿ë ¹Ù·Î°¡±â
¹«·á¹è¼Û ¼Òµæ°øÁ¦ Á¤°¡Á¦free

ÇØ¿ÜÁÖ¹® [POD] Guerrilla Marketing for Free 100 No-Cost Tactics to Promote Your Business and Energize Your Profits

None. | Paperback
Levinson, Jay Conrad ÁöÀ½ | Houghton Mifflin | 2003³â 09¿ù 04ÀÏ
  • Á¤°¡ : 26,190¿ø
    ÆÇ¸Å°¡ : 20,690¿ø [21%¡é 5,500¿ø ÇÒÀÎ] ÇÒÀÎÄíÆù ¹Þ±â
  • ÇýÅÃ :
    [±âº»Àû¸³] 210¿ø Àû¸³ [1% Àû¸³] [Ãß°¡Àû¸³] 5¸¸¿ø ÀÌ»ó ±¸¸Å ½Ã 2,000¿ø Ãß°¡Àû¸³ ¾È³» [ȸ¿øÇýÅÃ] ȸ¿ø µî±Þ º°, 3¸¸¿ø ÀÌ»ó ±¸¸Å ½Ã 2~4% Ãß°¡Àû¸³ ¾È³»
  • Ãß°¡ÇýÅà : µµ¼­¼Òµæ°øÁ¦ ¾È³» Ãß°¡ÇýÅà ´õº¸±â
  • ¹è¼Ûºñ : ¹«·á ¹è¼Ûºñ ¾È³»
  • [¹è¼ÛÀÏÁ¤] ±Ù¹«ÀÏ ±âÁØ 7ÀÏ À̳» Ãâ°í ¿¹Á¤ ¹è¼ÛÀÏÁ¤ ¾È³»
    ÇØ¿ÜÁÖ¹®µµ¼­´Â ÇØ¿Ü °Å·¡Ã³ »çÁ¤¿¡ ÀÇÇØ ǰÀý/Áö¿¬µÉ¼ö ÀÖ½À´Ï´Ù.
    ½ºÆä¼È¿À´õ µµ¼­³ª Àϼ­ÇØ¿ÜÁÖ¹®µµ¼­¿Í ÇÔ²² ÁÖ¹®½Ã ¹è¼ÛÀÏÀÌ ÀÌ¿¡ ¸ÂÃß¾î Áö¿¬µÇ¿À´Ï, ÀÌÁ¡ À¯ÀÇÇØÁֽñ⠹ٶø´Ï´Ù.

¾Ë¸³´Ï´Ù.

  • ÀÌ µµ¼­´ÂPOD»óǰÀÔ´Ï´Ù. ÁÖ¹® ÈÄ¿¡´Â µµ¼­»óÅ ºÒ·® ¹× ÆÄ¼Õ µîÀÇ »çÀ¯·Î ÁÖ¹®Ãë¼Ò/¹ÝǰÀÌ ºÒ°¡´ÉÇÕ´Ï´Ù.
    POD: µµ¼­¸¦ ÀüÀÚÆÄÀÏ·Î º¸À¯, ÁÖ¹®½Ã Ã¥ÀÇ ÇüÅ·ΠÀμâ/Á¦º»ÇÑ µµ¼­, ¿À¸®Áö³¯ µµ¼­¿Í Â÷À̰¡ ÀÖÀ» ¼ö ÀÖ½À´Ï´Ù.
  • ÇØ¿ÜÁÖ¹®µµ¼­´Â °í°´´ÔÀÇ ¿äû¿¡ ÀÇÇØ ÁÖ¹®ÇÏ´Â '°³ÀÎ ¿À´õ' »óǰÀ̱⠶§¹®¿¡, ´Ü¼øÇÑ °í°´º¯½É/Âø¿À·Î ÀÎÇÑ Ãë¼Ò,¹Ýǰ, ±³È¯ÀÇ °æ¿ì 'ÇØ¿ÜÁÖ¹® ¹Ýǰ/Ãë¼Ò ¼ö¼ö·á'¸¦ ºÎ´ãÇÏ¼Å¾ß ÇÕ´Ï´Ù. ÀÌÁ¡ À¯ÀÇÇÏ¿© Áֽñ⠹ٶø´Ï´Ù. ¹Ýǰ/Ãë¼Ò ¼ö¼ö·á : (1)¼­¾çµµ¼­-ÆÇ¸ÅÁ¤°¡ÀÇ 12%, (2)ÀϺ»µµ¼­-ÆÇ¸ÅÁ¤°¡ÀÇ 7% (¹Ýǰ/Ãë¼Ò ¼ö¼ö·á´Â, ¼öÀÔÁ¦¹Ýºñ¿ë(FedEx¼ö¼Ûºñ¿ë, °ü¼¼»çºñ, º¸¼¼Ã¢°í·á, ³»·ú ¿î¼Ûºñ, Åë°üºñ µî)°ú Àç°í¸®½ºÅ©(¹ÌÆÇ¸Å ¸®½ºÅ©, ȯÂ÷¼Õ)¿¡ µû¸¥ ºñ¿ëÀ» Æ÷ÇÔÇϸç, ¼­¾çµµ¼­´Â ÆÇ¸ÅÁ¤°¡ÀÇ 12%, ÀϺ»µµ¼­´Â ÆÇ¸ÅÁ¤°¡ÀÇ 7%°¡ Àû¿ëµË´Ï´Ù.)
  • ¿Ü±¹µµ¼­ÀÇ °æ¿ì ÇØ¿ÜÁ¦°øÁ¤º¸·Î¸¸ ¼­ºñ½ºµÇ¾î ¹ÌÇ¥±âµÈ Á¤º¸°¡ ÀÖÀ» ¼ö ÀÖ½À´Ï´Ù. ÇÊ¿äÇÑ Á¤º¸°¡ ÀÖÀ»°æ¿ì 1:1 ¹®ÀÇ°Ô½ÃÆÇ À» ÀÌ¿ëÇÏ¿© ÁֽʽÿÀ.
»óǰ»ó¼¼Á¤º¸
ISBN 9780618276790(0618276793)
Âʼö 188ÂÊ
¾ð¾î English
Å©±â 155(W) X 230(H) X 14(T) (mm)
ÆÇ None.
Á¦º»ÇüÅ Paperback
ÃѱǼö 1±Ç
¸®µùÁö¼ö Level General Adult

Ã¥¼Ò°³

ÀÌ Ã¥ÀÌ ¼ÓÇÑ ºÐ¾ß

The guru of the Guerrilla Marketing series, with over a million copies in print, teaches entrepreneurs how to market aggressively without spending one cent.Levinson, the authority on big-business marketing on a small-business budget, takes this concept one step further by offering scores of marketing ideas that are completely free. He proves that aggressive marketing doesn't have to be expensive if you use creative and unconventional means.* Hold a giveaway contest. You'll attract customers and acquire names for your mailing list.* Give free talks, consultations, and demonstrations. You'll establish yourself as an expert and publicize your business at the same time.* Post on websites, bulletin boards, and other online communities. They offer countless opportunities for spreading your business message.* Feed your clients. Sending cookies or offering free refreshments in your store can set you apart from the competition.Levinson offers dozens of other tips -- some straightforward, many surprising -- in a unique, indispensable guide that proves you don't have to pay top dollar to improve your bottom line.
ÀÌ Ã¥ÀÇ »óǰ±¸¼º
* ÇØ´ç »óǰÀÇ »ó¼¼±¸¼ºÁ¤º¸¸¦ ÁغñÁßÀÔ´Ï´Ù.

¸ñÂ÷

Being Aggressive and Confident as You Market for Freep. 1
Before You Market for Freep. 12
While You Market for Freep. 32
Allies to Help You Market for Freep. 50
Where You Market for Freep. 72
Ways You Can Market for Freep. 106
Giving for Free to Market for Freep. 134
Personality Traits You'll Need to Market for Freep. 148
The Joy of Marketing for Freep. 168
Indexp. 171
Table of Contents provided by Ingram. All Rights Reserved.

°£´Ü¸®ºä (0)

0/1000ÀÚ
ÄÁÅÙÃ÷Æò°¡
5Á¡ ¸¸Á¡¿¡
0Á¡ 1Á¡ 2Á¡ 3Á¡ 4Á¡ 5Á¡
À̹ÌÁö÷ºÎ
(ÆÄÀϿ뷮Àº 1MB ÀÌÇÏÀ̸ç, ÆÄÀÏÇü½ÄÀº jpg, jpeg ÆÄÀϸ¸ ¾÷·Îµå °¡´ÉÇÕ´Ï´Ù.)

    ±³È¯/¹Ýǰ/ǰÀý¾È³»

    ¡Ø »óǰ ¼³¸í¿¡ ¹Ýǰ/±³È¯ °ü·ÃÇÑ ¾È³»°¡ ÀÖ´Â °æ¿ì ±× ³»¿ëÀ» ¿ì¼±À¸·Î ÇÕ´Ï´Ù. (¾÷ü »çÁ¤¿¡ µû¶ó ´Þ¶óÁú ¼ö ÀÖ½À´Ï´Ù.)

    ±³È¯/¹Ýǰ/ǰÀý¾È³»
    ¹Ýǰ/±³È¯¹æ¹ý ¸¶ÀÌ·ë > ÁÖ¹®°ü¸® > ÁÖ¹®/¹è¼Û³»¿ª > ÁÖ¹®Á¶È¸ > ¹Ýǰ/±³È¯½Åû ,
    [1:1»ó´ã>¹Ýǰ/±³È¯/ȯºÒ] ¶Ç´Â °í°´¼¾ÅÍ (1544-1900)

    ¡Ø ¿ÀǸ¶ÄÏ, ÇØ¿Ü¹è¼ÛÁÖ¹®, ±âÇÁÆ® ÁÖ¹®½Ã [1:1»ó´ã>¹Ýǰ/±³È¯/ȯºÒ]
        ¶Ç´Â °í°´¼¾ÅÍ (1544-1900)
    ¹Ýǰ/±³È¯°¡´É ±â°£ º¯½É¹ÝǰÀÇ °æ¿ì ¼ö·É ÈÄ 7ÀÏ À̳»,
    »óǰÀÇ °áÇÔ ¹× °è¾à³»¿ë°ú ´Ù¸¦ °æ¿ì ¹®Á¦Á¡ ¹ß°ß ÈÄ 30ÀÏ À̳»
    ¹Ýǰ/±³È¯ºñ¿ë º¯½É ȤÀº ±¸¸ÅÂø¿À·Î ÀÎÇÑ ¹Ýǰ/±³È¯Àº ¹Ý¼Û·á °í°´ ºÎ´ã
    ¹Ýǰ/±³È¯ ºÒ°¡ »çÀ¯
    • ¼ÒºñÀÚÀÇ Ã¥ÀÓ ÀÖ´Â »çÀ¯·Î »óǰ µîÀÌ ¼Õ½Ç ¶Ç´Â ÈÑ¼ÕµÈ °æ¿ì
      (´ÜÁö È®ÀÎÀ» À§ÇÑ Æ÷Àå ÈѼÕÀº Á¦¿Ü)
    • ¼ÒºñÀÚÀÇ »ç¿ë, Æ÷Àå °³ºÀ¿¡ ÀÇÇØ »óǰ µîÀÇ °¡Ä¡°¡ ÇöÀúÈ÷ °¨¼ÒÇÑ °æ¿ì
      ¿¹) È­Àåǰ, ½Äǰ, °¡ÀüÁ¦Ç°(¾Ç¼¼¼­¸® Æ÷ÇÔ) µî
    • º¹Á¦°¡ °¡´ÉÇÑ »óǰ µîÀÇ Æ÷ÀåÀ» ÈѼÕÇÑ °æ¿ì
      ¿¹) À½¹Ý/DVD/ºñµð¿À, ¼ÒÇÁÆ®¿þ¾î, ¸¸È­Ã¥, ÀâÁö, ¿µ»ó È­º¸Áý
    • ¼ÒºñÀÚÀÇ ¿äû¿¡ µû¶ó °³º°ÀûÀ¸·Î ÁÖ¹® Á¦À۵Ǵ »óǰÀÇ °æ¿ì ((1)ÇØ¿ÜÁÖ¹®µµ¼­)
    • µðÁöÅÐ ÄÁÅÙÃ÷ÀÎ eBook, ¿Àµð¿ÀºÏ µîÀ» 1ȸ ÀÌ»ó ´Ù¿î·Îµå¸¦ ¹Þ¾ÒÀ» °æ¿ì
    • ½Ã°£ÀÇ °æ°ú¿¡ ÀÇÇØ ÀçÆÇ¸Å°¡ °ï¶õÇÑ Á¤µµ·Î °¡Ä¡°¡ ÇöÀúÈ÷ °¨¼ÒÇÑ °æ¿ì
    • ÀüÀÚ»ó°Å·¡ µî¿¡¼­ÀÇ ¼ÒºñÀÚº¸È£¿¡ °üÇÑ ¹ý·üÀÌ Á¤ÇÏ´Â ¼ÒºñÀÚ Ã»¾àöȸ Á¦ÇÑ ³»¿ë¿¡
      ÇØ´çµÇ´Â °æ¿ì
    (1) ÇØ¿ÜÁÖ¹®µµ¼­ : ÀÌ¿ëÀÚÀÇ ¿äû¿¡ ÀÇÇÑ °³ÀÎÁÖ¹®»óǰÀ¸·Î ´Ü¼øº¯½É ¹× Âø¿À·Î ÀÎÇÑ Ãë¼Ò/±³È¯/¹Ýǰ ½Ã ¡®ÇØ¿ÜÁÖ¹® ¹Ýǰ/Ãë¼Ò ¼ö¼ö·á¡¯ °í°´ ºÎ´ã (ÇØ¿ÜÁÖ¹® ¹Ýǰ/Ãë¼Ò ¼ö¼ö·á : ¨ç¼­¾çµµ¼­-ÆÇ¸ÅÁ¤°¡ÀÇ 12%, ¨èÀϺ»µµ¼­-ÆÇ¸ÅÁ¤°¡ÀÇ 7%¸¦ Àû¿ë)
    »óǰ ǰÀý °ø±Þ»ç(ÃâÆÇ»ç) Àç°í »çÁ¤¿¡ ÀÇÇØ ǰÀý/Áö¿¬µÉ ¼ö ÀÖÀ¸¸ç, ǰÀý ½Ã °ü·Ã »çÇ׿¡ ´ëÇØ¼­´Â
    À̸ÞÀϰú ¹®ÀÚ·Î ¾È³»µå¸®°Ú½À´Ï´Ù.
    ¼ÒºñÀÚ ÇÇÇØº¸»ó
    ȯºÒÁö¿¬¿¡ µû¸¥ ¹è»ó
    • »óǰÀÇ ºÒ·®¿¡ ÀÇÇÑ ±³È¯, A/S, ȯºÒ, ǰÁúº¸Áõ ¹× ÇÇÇØº¸»ó µî¿¡ °üÇÑ »çÇ×Àº
      ¼ÒºñÀÚºÐÀïÇØ°á ±âÁØ (°øÁ¤°Å·¡À§¿øÈ¸ °í½Ã)¿¡ ÁØÇÏ¿© 󸮵Ê
    • ´ë±Ý ȯºÒ ¹× ȯºÒÁö¿¬¿¡ µû¸¥ ¹è»ó±Ý Áö±Þ Á¶°Ç, ÀýÂ÷ µîÀº ÀüÀÚ»ó°Å·¡ µî¿¡¼­ÀÇ
      ¼ÒºñÀÚ º¸È£¿¡ °üÇÑ ¹ý·ü¿¡ µû¶ó ó¸®ÇÔ

    ÀÌ ºÐ¾ßÀÇ º£½ºÆ®

    ´õº¸±â+

    ÀÌ ºÐ¾ßÀÇ ½Å°£

    ´õº¸±â+
    ¹Ù·Î°¡±â
    • ¿ìÃø È®ÀåÇü ¹è³Ê 2
    • ¿ìÃø È®ÀåÇü ¹è³Ê 2
    ÃÖ±Ù º» »óǰ