Neuro Web Design
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- 반품/취소 수수료:(1)서양도서-판매정가의 12%, (2)일본도서-판매정가의 7% (반품/취소 수수료는, 수입제반비용(FedEx수송비용, 관세사비, 보세창고료, 내륙 운송비, 통관비 등)과 재고리스크(미판매 리스크, 환차손)에 따른 비용을 포함하며, 서양도서는 판매정가의 12%, 일본도서는 판매정가의 7%가 적용됩니다.)
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패키지
북카드
Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice.
"While you're reading Neuro Web Design, you'll probably find yourself thinking 'I already knew that?? a lot. But when you're finished, you'll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done." - Steve Krug, author of Don't Make Me Think! A Common Sense Approach to Web Usability Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people's actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click. Neuro Web Design employs "neuro-marketing" concepts, which are at the intersection of psychology and user experience. It's scientific, yet you'll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you'll be able to dramatically increase the effectiveness and conversion rates of your own Web site.
??hile you??e reading Neuro Web Design, you??l probably find yourself thinking ?? already knew that??a lot. But when you??e finished, you??l discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.??- Steve Krug, author of Don?? Make Me Think! A Common Sense Approach to Web Usability Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people?? actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click. Neuro Web Design employs ??euro-marketing??concepts, which are at the intersection of psychology and user experience. It?? scientific, yet you??l find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you??l be able to dramatically increase the effectiveness and conversion rates of your own Web site.
CHAPTER 1: Designing Web Sites for Persuasion and the Unconscious Mind CHAPTER 2: Wanting to Belong: The Power of Social Validation CHAPTER 3: Feeling Indebted: How to Build in Reciprocity and Concession CHAPTER 4: Invoking Scarcity-If Something Seems Unavailable, We Seem to Want It Even More CHAPTER 5: Choosing Carefully-Given Too Many Choices, We Freeze (and Then We Don't Choose at All) CHAPTER 6: It's All About You: Speaking to the Self-Centered, Unconscious Mind CHAPTER 7: Building Commitment-We Want to Think We're Consistent CHAPTER 8: Using Similarity, Attractiveness, and Association: Are We the Same? CHAPTER 9: Afraid to Lose-How Fear of Loss Trumps Our Anticipation of Victory CHAPTER 10: Using Pictures and Stories-the Best Way to Talk to Our Unconscious Minds CHAPTER 11: We're Social Animals-Finding the Next Big Thing by Making It Social Appendix Index
작가정보
저자(글) Weinschenk, Susan M.
목차
Designing Web Sites for Persuasion and the Unconscious Mind Wanting to Belong: The Power of Social Validation Feeling Indebted: How to Build in Reciprocity and Concession Invoking Scarcity-If Something Seems Unavailable, We Seem to Want It Even More Choosing Carefully-Given Too Many Choices, We Freeze (and Then We Don't Choose at All) It's All About You: Speaking to the Self-Centered, Unconscious Mind Building Commitment-We Want to Think We're Consistent Using Similarity, Attractiveness, and Association: Are We the Same? Afraid to Lose-How Fear of Loss Trumps Our Anticipation of Victory Using Pictures and Stories-the Best Way to Talk to Our Unconscious Minds We're Social Animals-Finding the Next Big Thing by Making It Social Appendix Index Table of Contents provided by Publisher. All Rights Reserved.
기본정보
ISBN | 9780321603609 ( 0321603605 ) |
---|---|
발행(출시)일자 | 2009년 01월 01일 |
쪽수 | 147쪽 |
크기 |
178 * 226
* 13
mm
/ 317 g
|
총권수 | 1권 |
언어 | 영어 |
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