Innovation
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Mark Dodgson's research interests are in the areas of corporate strategies and govenment policies for technology and innovation. He has authored over 50 articles and book chapters, as well as written seven books. David Gann is responsible for a large portfolio of research in collaboration with firms in design, manufacturing, engineering, and construction. He is also co-Director of the EPSRC Innovation Studies Centre at Imperial College London.
What is innovation? How is innovation used in business? How can we use it to succeed?Innovation - the ways ideas are made valuable - makes an important contribution to economic and social development, and is an increasingly topical issue. Not so long ago, there were no information technologies, commercial airlines, or television companies. Our parents were born into a world very different to today's, where television had yet to be invented, and there was no penicillin or frozen food. When our grandparents were born there were no internal combustion engines, aeroplanes, cinemas, or radios. In the last 150 years our world has been transformed - largely in part due to innovation.This Very Short Introduction looks at what innovation is and why it affects us so profoundly. It examines how it occurs, who stimulates it, how it is pursued, and what its outcomes are, both positive and negative. Innovation is hugely challenging and failure is common, yet it is essential to our social and economic progress.Mark Dodgson and David Gann consider the extent to which our understanding of innovation developed over the past century and how it might be used to interpret the global economy we all face in the future.
What is innovation? How important is innovation in business? How can we use it to succeed? In the last 150 years our world has been transformed--largely due to innovation. Our parents were born into a world where television had yet to be invented, and there was no penicillin or frozen food. Our great grandparents began life in a world with no light bulbs, cars, telephones, or airplanes. This Very Short Introduction looks at what innovation is and why it can affect us so profoundly. It examines how it occurs, who stimulates it, how it is pursued, and what its outcomes are, both positive and negative. The book shows that innovation is hugely challenging and failure is common, yet it is essential to our social and economic progress. Mark Dodgson and David Gann also consider the extent to which our understanding of innovation has developed over the past century and how it might be used to interpret the global economy we all face in the future.
What is innovation? How important is innovation in business? How can we use it to succeed? In the last 150 years our world has been transformed--largely due to innovation. Our parents were born into a world where television had yet to be invented, and there was no penicillin or frozen food. Our great grandparents began life in a world with no light bulbs, cars, telephones, or airplanes. ThisVery Short Introductionlooks at what innovation is and why it can affect us so profoundly. It examines how it occurs, who stimulates it, how it is pursued, and what its outcomes are, both positive and negative. The book shows that innovation is hugely challenging and failure is common, yet it is essential to our social and economic progress. Mark Dodgson and David Gann also consider the extent to which our understanding of innovation has developed over the past century and how it might be used to interpret the global economy we all face in the future.
Despite the difference in surnames, Mark Dodgson and I are brothers. I have known him and his faults all his life. How he wrote a book like this with David Gann I have no idea, but here it is, and a very good book too.It tells a fascinating story, and one of growing importance. The ability to innovate is both expected and valued in the worlds of science and the arts: here we read about its importance in the field of business, and about how vastly our lives have changed and continue to change because of the innovative talents of individuals, and the innovation strategies of forward-thinking companies. There is a great deal here to fascinate not only those who are professionally engaged in business, buteveryone who takes an intelligent interest in how our world is managed.
Innovation has always been fundamental to leadership, be it in the public or private arena. This insightful book teaches lessons from the successes of the past, and spotlights the challenges and the opportunities for innovation as we move from the industrial age to the knowledge economy.
What is innovation? How can it be used? Why is failure so common in the process of innovation? This Very Short Introduction looks at what innovation is, what it has done for us, and why it has been so important in the last 150 years.
작가정보
목차
Preface p. xi List of illustrations p. xiii Josiah Wedgwood: the world's greatest innovator p. 1 Joseph Schumpeter's gales of creative destruction p. 12 London's wobbly bridge: learning from failure p. 31 Stephanie Kwolek's new polymer: from labs to riches p. 40 Thomas Edison's organizational genius p. 82 Building a smarter planet? p. 117 References p. 138 Further reading p. 142 Index p. 144 Table of Contents provided by Ingram. All Rights Reserved.
기본정보
ISBN | 9780199568901 ( 0199568901 ) |
---|---|
발행(출시)일자 | 2010년 05월 06일 |
쪽수 | 148쪽 |
크기 |
120 * 174
* 10
mm
/ 136 g
|
총권수 | 1권 |
언어 | 영어 |
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