Grown Up Digital
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- 서양도서 > 인문/사회 > 정치학 > 일반
- 서양도서 > 경제/경영 > 경영학 > 경영학일반
- 서양도서 > 과학/기술 > 컴퓨터 > 컴퓨터일반
- 서양도서 > 과학/기술 > 컴퓨터 > 네트워크
Don Tapscottis Chairman of the nGenera Innovation Network and an adjunct professor of management at the Joseph L. Rotman School of Management, University of Toronto. He is an international bestselling author or coauthor of eleven books, includingWikinomics, ParadigmShift, andThe Digital Economy. Link in with the net generation at grownupdigital.com.
Don Tapscottis Chairman of the nGenera Innovation Network and an adjunct professor of management at the Joseph L. Rotman School of Management, University of Toronto. He is an international bestselling author or coauthor of eleven books, including Wikinomics, ParadigmShift, and The Digital Economy. Link in with the net generation at grownupdigital.com.
Don Tapscott is Chairman of the nGenera Innovation Network and an adjunct professor of management at the Joseph L. Rotman School of Management, University of Toronto.
SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMISTThe Net Generation Has Arrived. Are you ready for it?Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay.The bottom line is this:If you understand the Net Generation, you will understand the future.If you're a Baby Boomer or Gen-Xer:This is your field guide.A fascinating inside look at the Net Generation,Grown Up Digitalis inspired by a $4 million private research study.New York Timesbestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled "screenagers" with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.Grown Up Digitalreveals: How the brain of the Net Generation processes information Seven ways to attract and engage young talent in the workforce Seven guidelines for educators to tap the Net Gen potential Parenting 2.0: There's no place like the new home Citizen Net: How young people and the Internet are transforming democracyToday's young people are using technology in ways you could never imagine. Instead of passively watching television, the "Net Geners" are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.The Digital Age is here. The Net Generation has arrived.Meet the future.
SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST The Net Generation Has Arrived. Are you ready for it? Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay. The bottom line is this: If you understand the Net Generation, you will understand the future. If you're a Baby Boomer or Gen-Xer: This is your field guide. A fascinating inside look at the Net Generation, Grown Up Digitalis inspired by a $4 million private research study. New York Timesbestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled "screenagers" with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing. Grown Up Digitalreveals: How the brain of the Net Generation processes information Seven ways to attract and engage young talent in the workforce Seven guidelines for educators to tap the Net Gen potential Parenting 2.0: There's no place like the new home Citizen Net: How young people and the Internet are transforming democracy Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the "Net Geners" are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office. The Digital Age is here. The Net Generation has arrived. Meet the future.
작가정보
저자(글) Tapscott, Don
Don Tapscott
Don Tapscott is Chairman of the nGenera Innovation Network and an adjunct professor of management at the Joseph L. Rotman School of Management, University of Toronto. He is an international bestselling author or coauthor of eleven books, including Wikinomics, Paradigm Shift, and The Digital Economy. Link in with the net generation at grownupdigital.com.
목차
Acknowledgments p. xi Meet the Net Gen Introduction p. 1 The Net Generation Comes of Age p. 9 A Generation Bathed in Bits p. 39 The Eight Net Gen Norms: Characteristics of a Generation p. 73 The Net Generation Brain p. 97 Transforming Institutions The Net Generation as Learners: Rethinking Education p. 121 The Net Generation in the Workforce: Rethinking Talent and Management p. 149 The Net Generation as Consumers: N-Fluence Networks and the Prosumer Revolution p. 185 The Net Generation and the Family: No Place Like the New Home p. 219 Transforming Society The Net Generation and Democracy: Obama, Social Networks, and Citizen Engagement p. 243 Making the World a Batter Place-at Ground Level p. 269 In Defense of the Future p. 289 Appendix p. 313 Notes p. 319 Bibliography p. 345 Index p. 361 Table of Contents provided by Ingram. All Rights Reserved.
기본정보
ISBN | 9780071508636 ( 0071508635 ) |
---|---|
발행(출시)일자 | 2008년 11월 01일 |
쪽수 | 384쪽 |
크기 |
160 * 234
* 29
mm
/ 671 g
|
총권수 | 1권 |
언어 | 영어 |
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